Souq Headquarters

American University in Dubai, United Arab Emirates

Advisor: Prof. Alex Albani

The UAE’s largest online shopping business Souq.com has recently been bought by Amazon and are looking to expand. Where else to establish their headquarters other than where the essence of trade all began; Bur Dubai. The project captures the essence of the traditional Dhows used in transport and was an important element of Bur Dubai’s culture. The soul of the project can be experienced when travelling down the set of stairs and reaching the space where products can be displayed and where you can look above and three large constructs protrude the visitors boldly.

Project year:  2018
Autodesk software used in the project: